Krispy Kreme

Krispy Kreme Rewards gives you exclusive perks, member-only pricing, and real benefits every time you visit. Download the app, sign up for free, and unlock instant rewards from your first purchase.

Earn points on every order. Collect Smiles—our loyalty points—with each transaction at any Krispy Kreme location. You'll also earn Smiles from qualifying supermarket box purchases by entering a code. Can't find a receipt? Upload it to the app to claim any missing points. The more you shop, the more you earn.

Get rewards that matter to you. Unlock a free Original Glazed doughnut just for signing up. Celebrate your birthday with a treat on us. Browse tailored offers designed around your preferences and the occasions that matter—whether you're treating yourself, grabbing breakfast, or picking up for a group. Member-only pricing on your favourites means every visit saves you more.

Discover exclusive perks throughout the year. Enter members-only competitions with prizes you can't get anywhere else. Stay in the loop on special promotions, limited-edition flavours, and seasonal surprises. Use the app to find your nearest Krispy Kreme shop instantly, check current specials, and plan your next visit.

The refreshed loyalty programme makes it faster and easier to see what you've earned and what's waiting for you next. Krispy Kreme Rewards turns everyday visits into real value—download today and start enjoying member benefits immediately.